“The woman-first swipe app has acquired some 34 million registered users and an estimated $100 million in revenue since its 2014 launch, turning Wolfe Herd into a feminist business icon.” 👏🏽 @bumble @WhitWolfeHerd https://t.co/dUmG3sKC4G
— Ellevest (@Ellevest) July 20, 2018
Whitney Wolfe has always been an advocate for women empowerment and now she is showing that women can even have this empowerment when it comes to the development of popular applications. Whitney worked at Tinder as the Vice President for a time, which is one of the most popular dating apps on the planet. When she was faced with sexual harassment and had to fight her way through a lawsuit that ultimately settled outside of the court system, she took to creating her own app known as Bumble, which lets women have more control of who can interact with them.
Whitney Wolfe has created some unique additions to Bumble not seen on other dating apps, such as a best friend finding and a business edition that lets woman build their careers through social networking. As with all Bumble apps, women are given the opportunity to make the first move.
Whitney Wolfe studied at the Southern Methodist College in Dallas, Texas before quickly finding her way onto a huge dating app platform, Tinder. Within one year of working for Tinder, Whitney managed to become the Marketing President for the company. Whitney has said that the quick success of Bumble was through strong relationships with the user base which improved marketing. By building relationships with popular Instagram users, Bumble was able to become a large dating app in no time. Bumble offers more features than it did at creation, including sections that focus on making friends or business colleagues for networking or hobby sharing.
Not long ago, Whitney Wolfe was named as one of the most influential people of the year. She was also featured on the 30 under 30 lists with her rising fame in the app development world. Bumble is easily one of the most successful dating apps on the market today, though Whitney has stated she has not personally needed to use it to find her soulmate, Michael Herd.